Marketing Persiflage

PERSIFLAGE: per·si·flage [pur-suh-flahzh, pair-] "noun, 1: light, bantering talk or writing. 2: a frivolous or flippant style of treating a subject..." An informal and irreverent discourse on the fast-moving world of marketing, advertising, social media, and visual communication. Intermittently humorous; invariably splendid. All words and opinions by George Frederick Sanders [except for any incorrect facts or unfunny jokes, which are categorically written by somebody else].

Thursday, 24 January 2013

What is branding? You've got two minutes- start the clock!

A tidy little article by The Marketing Donut summarising branding:

http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding

Essential reading; so open up your Pepsi can pencil case and get out that yellow highlighter that, at fourteen, you were yet to realise could be made into fantastic facepaint for under UV lights in clubs at university.

These guys know!

Marketing Persiflage

Thursday, 24 January 2013

What is branding? You've got two minutes- start the clock!

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